My name is Lauren, and I’ve been working as a freelance writer for over a decade; a pursuit which, rather quickly, led me into the world of content marketing. 
 

IN 2015, I graduated Western University with a communications degree and no real idea of what I wanted to do, and moved downtown, Toronto to work at a job I definitely didn't love. Within 6 months, I started a side hustle working for a digital marketing agency, leveraging the one thing I was absolutely sure of — my abilities as a writer — to help build brands. 
 

IN 2016, I jumped into the world of content marketing full-time as a Content Manager.
 

IN 2017, I became a 'Top Writer' on Quora, with over 2 million views across 120 posts on the platform, some of which were republished to major publications like Business Insider and Huffington Post. In fact, you can find my work published to or referenced in: The Toronto Star, thecharge.ca, etalk, SHARP Magazine, Notable Life, Huffington Post, Huffington Post UK, Business Insider, Inc.com, Narcity Toronto, Elite Daily, Complex, The Good Men Project, The Independent and more. 
 

LATER IN 2017, I became a staff writer at a Toronto agency, Notable Life, and flexed my creative muscles as a journalist of sorts, covering branded stories as well as editorial pieces hitting on local culture, trends, personal development, dating, health and wellness, and more. 

IN 2018, I became the Head of Content at Puzzle Partner, a leading marketing consulting firm and trusted advisor to the hospitality and travel technology segment. In this role, I wrote high-level B2B blog posts and thought leadership articles on behalf of clients, developed and edited various forms of content, and advised on content strategy across mediums. 
 

LATER IN 2018, I became a fitness instructor and a boxing coach, balancing out the creative demands of my career with early morning classes and clients. Soon enough, many of the studios I taught at also became marketing clients, allowing me to gain an intimate understanding of the wellness marketplace, and the unique challenges small business owners face when promoting their offerings.
 

IN 2019, I came on as a 'Twitter Moments' writer for e-talk, covering daily trending entertainment articles within a 1-hour timeframe (breaking news style).
 

IN 2021, I assumed a similar role for The Charge, the Canadian, EV-focused arm of Autotrader, writing and finalizing daily trending news articles focused on the Canadian automotive industry and EVs.
 

IN 2023, I became a Senior Copywriter at Altus Group, the leading provider of asset and fund intelligence for commercial real estate. In this role, I wrote and finalized a range of content assets on behalf of Altus Group and key stakeholders, while working closely with subject matter experts, the research team, the content team and the rest of marketing to develop new content ideas and continuously refine Altus Group’s content strategy according to company goals.
 

IN 2025, I decided to make one of the biggest leaps of my career and personal life, by moving to Mexico with my partner of almost 6 years, and my dog (more aptly referred to as my four-legged soulmate), Dudley.